Our Story
Safe Sleep Begins with embé®
From the moment baby emerges into a brave new world, embé® is there to calm and comfort. The embé® Swaddle Collections incorporate a patented Legs In / Legs Out design and revolutionary "no break-out" feature that ensures the highest level of comfort, peace and security for baby.
The swaddle was invented by Jennifer Wynh, a mother of four, who from personal experience fully understood the need to evolve the centuries old, cumbersome, simple cloth swaddle.
Jennifer did not start off in the world of fashion or retail as one would presume. She instead graduated with a degree in Computer Science from the University of California, Irvine and had went on to have a successful career in aerospace engineering. Finding a lack of versatile swaddles that tailored to a baby’s sleep needs, she used her strong design sense and engineering background, and birthed the concept for the embé® 2-Way Swaddle™.
Jennifer then had to make one of the most difficult decisions of her life, to leave a stable and successful career behind in exchange for the uncertainty of pursuing her passion. She applied for and was granted her first utility patent, and with that, the embé® brand was realized. In 2016, the embé® 2-Way Swaddle – the World's first ever, patented, legs-in and legs-out swaddle – made its debut across the United States in Babies-R-Us and buybuyBaby stores nationwide. A year later embé® was available Worldwide. Embé® has been helping to provide families with smarter, safer, more restful sleep ever since.
Jennifer is deeply and intimately connected to the experience and profound relationship between a mother and her newborn during the earliest stages of life, which informs the culture of the company, reflects an extraordinary level of social consciousness, and defines embé's place in the world.
Jennifer lives in Dallas-Fort Worth, Texas with her husband of over 18 years, their four beautiful children: Isabelle, Sienna, Farrah, and Jakob, and their rescue pup, Ryder. Their family enjoys spending weekends outdoors, kayaking and fishing the day away.
